During this module focusing on globalization as a context variable for business, you will gain insights into target markets and the strategies necessary to enter such markets. Through in-depth practical and theoretical studies on the topic of Strategic Management, you will gain the inspiration and confidence to take your business and break into your market.

You will decipher the characteristics and contextual factors of entrepreneurship, learn how to set up an entrepreneurial organization, and come to understand the similarities of and differences between start-up and corporate entrepreneurship. As well as this, we will teach you all about the 3-Horizons model and the PAVE model and dissect how the theory of Effectuation can help you to take the next best step.

During this module, our students will learn how to navigate within an increasingly volatile, uncertain, complex, and ambiguous (VUCA) corporate environment. Through project-based learning, lessons on innovation, management theory, and creative processes, as well as qualitative social research, participants will come to understand that Innovation & Design Thinking is much more of a mindset than a process.

Excellent strategic marketing ensures that every one of your marketing efforts aligns with your company’s culture and goals and that they reach your target audience. This module will underline the basic principles and concepts of strategic marketing and will give you the tools you need to analyze your current strategic plan.

Through this module, you will gain insights into the content and structures of balance sheets and profit/loss statements and determine the relationship between these and income statements. You will also receive in-depth information into business activities – like investment, financing, provisions, accruals and deferrals, sales and purchase/use of goods, receivables and payables and own work capitalized – and their impact on the balance sheet.

With this module, you will learn all about responsible leadership and people management. From self-leadership, self-management, and self-controlling to team leadership and development, from the role of the leader in the context of change and within dynamic work environments to communication, conversational behavior, professional appearance, and active listening – we will teach you the styles and tools needed to best drive you, your team, and your business towards success.

In this module, you will learn to design and control the production process and redesign business operations in the production of goods or services. You will be able to create organizational designs that identify and efficiently meet real customer needs. In the process, you will also be able to design aspects of organizational culture so that companies fulfill their mission and members enjoy participating in it.

There are at least two good reasons to understand and master applied science as a manager. First, companies need to use data to arrive at good decisions for their challenges. But if you can’t handle data scientifically, you can’t get value from it. Second, as a manager, you need to take note of many studies. Only those who understand scientific principles can judge which studies are worth considering. You will learn to understand and apply data in this module.