This unique master’s focusing on Management & Innovation is based on a broad management curriculum for a generalist education, specializing in topics that address the issues that companies face in times of change and market upheaval. Through our study program, you will learn how to remain competitive in an environment of constant change, how to set innovative standards and initiate forward-thinking products, processes, and structures, and how to implement growth strategies to reach new target groups and markets.

At Steinbeis SMI, innovation is in our name and in our nature. From our own experience, we know the benefits of applying a fresh and creative approach to business and understand the importance of innovation in effecting positive change. We also know that – to successfully manage your business and your team – time, expectations, and knowledge must be regulated.

By the end of your degree, you will fully understand and be able to confidently realize much needed innovations for yourself and your company in an effective, enthusiastic, and inspiring way.

We live in an environment of constant change. Through Steinbeis SMI’s master’s degree focusing on Digital Innovation & Business Transformation, you will learn how to become and remain a pioneer of this digital age.

As the world evolves at such a rapid rate, so do the demands of daily life and, therefore, the personal requirements of an organization’s cliental. It is for this reason that the digital and innovative transformation of a company – whether it is an already established enterprise or a brand-new start-up – is crucial to its success.

Convenience, efficiency, and speed are necessary when navigating modern business challenges. By embracing digital technology and its ability to collect data to improve workflow, the general day-to-day running of your company will become smoother. Through the adoption of an innovative attitude, a less conventional method of working is encouraged, which will result in fresh, relevant ideas and business decisions and an overall happier client base. We will teach you how to develop a data-driven culture in your organization by applying technologies like Artificial Intelligence and Machine Learning and how to think and act as a team-oriented, agile leader.

By simultaneously understanding key digital technologies and how to implement them within your working model and team, you will transform yourself into the driver of digitalization for your company.

This master’s degree specializing in Strategic Marketing Management will equip you with the skills you need to ensure that every one of your marketing efforts aligns with your company’s culture and goals, and that they reach your target audience.

For any business, big or small, marketing is integral. To shout to the world all the great things your company offers, you need to have a clear, concise brand voice and a well-developed structure in place.

During this program, you will learn how to derive a tailored marketing strategy from smartly sourced data which will allow you to invigorate and define your company‘s brand and skillfully differentiate your offering from your competition. By exploring a range of innovative product and pricing strategies, getting to grips with digital tools that convert leads to customers and focusing on B2B and B2C tactics, international and intercultural management approaches, and communication methods, you will graduate from this SMI MA a capable, creative, and critical member of your company’s marketing team.

Our master’s in Digital Media & Online Marketing will teach you how to professionally transform your company‘s products and services by utilizing the vast number of digital channels available in today’s online-focused world.

Online marketing is the quickest and most cost-effective way to reach your target market, raise your brand’s awareness and boost your company’s leads and sales. It is also an excellent way of monitoring the expectations and experiences of your audience, through the invaluable feedback garnered from your online social channel’s comments and chats.

Through this focus, you will learn how to implement a smart, data-based marketing strategy by applying omni-channel concepts and specific targeting. We will help you to establish inbound marketing approaches and teach you how to increase the efficiency of your campaigns through clever automation and personalization, which will aid in creating a structural framework that works best for your brand.

With the help of a finely tuned content marketing strategy, the many facets of digital media and copious online platforms can easily manageable and highly beneficial.

This master’s degree in Business Management with the specialization in Data & Business Analytics will teach you to combine data with actionable business insights. You will gain strong knowledge in data technology, data applications, data strategies and data-driven decision making, and will explore the potential of data applications within a business context — both in terms of operational analysis and strategical decision making.

During this program, you will also gain a deep understanding of all corporate functions, learn how to use and implement a wide range of tools to solve complex management challenges and be taught the skills needed to make excellent management decisions.

Enhance your professional profile from day one of this Steinbeis master’s. Gain the in-demand skills necessary for the modern business environment — where the need to rely on accurate data-backed insights is ever-increasing — and feel confident in pursuing your career in business intelligence, data analytics, business transformation, consulting, operations management, and marketing intelligence.