The program that’s been designed for the managers, leaders and innovators of the future
The program that’s been designed for the managers, leaders and innovators of the future
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Standard: 4 semesters
April 2023, October 2023
Berlin, Germany
Munich, Germany (starting from November 2023)
English
Internationally recognized accreditation (FIBAA)
Master of Science in Business Management (MSc)
As a student at Steinbeis SMI, you will be guided by through your studies by our highly experienced faculty members and expertly trained student advisory team. By bringing the latest industry-led innovations and insights to the classroom while also providing the unique opportunity to transfer those classroom theories into practice, our study programs develop personalities and prepare our students for the next step in their careers.
As well as preparing our students for their dream jobs through the skills gained in our innovative study programs, we also place great importance in empowering our students to break into the German job market post-graduation through our intense training and coaching program, The Steinbeis SMI Launchpad. You will also be introduced to our huge network of over 200 industry partners – which is a massive advantage when entering the job market.
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DESIGNING YOUR PROGRAM
Although the Management Foundations courses are mandatory for every student, you will get to chose from four specialization subjects based on your career path and learning objectives.
Specialize in topics that excite you and can help advance your career — from entrepreneurship to marketing innovations and from data science to digital finance.
Combining a strong general management foundation with up-to-date knowledge from the specializations of your choice, this program gives you the tools you need to meet the needs of the modern business world.
Learning
The Basics
Choose your
specialization
PICK ONE
This unique master’s focusing on Management & Innovation is based on a broad management curriculum for a generalist education, specializing in topics that address the issues that companies face in times of change and market upheaval. Through our study program, you will learn how to remain competitive in an environment of constant change, how to set innovative standards and initiate forward-thinking products, processes, and structures, and how to implement growth strategies to reach new target groups and markets.
At Steinbeis SMI, innovation is in our name and in our nature. From our own experience, we know the benefits of applying a fresh and creative approach to business and understand the importance of innovation in effecting positive change. We also know that – to successfully manage your business and your team – time, expectations, and knowledge must be regulated.
By the end of your degree, you will fully understand and be able to confidently realize much needed innovations for yourself and your company in an effective, enthusiastic, and inspiring way.
We live in an environment of constant change. Through Steinbeis SMI’s master’s degree focusing on Digital Innovation & Business Transformation, you will learn how to become and remain a pioneer of this digital age.
As the world evolves at such a rapid rate, so do the demands of daily life and, therefore, the personal requirements of an organization’s cliental. It is for this reason that the digital and innovative transformation of a company – whether it is an already established enterprise or a brand-new start-up – is crucial to its success.
Convenience, efficiency, and speed are necessary when navigating modern business challenges. By embracing digital technology and its ability to collect data to improve workflow, the general day-to-day running of your company will become smoother. Through the adoption of an innovative attitude, a less conventional method of working is encouraged, which will result in fresh, relevant ideas and business decisions and an overall happier client base. We will teach you how to develop a data-driven culture in your organization by applying technologies like Artificial Intelligence and Machine Learning and how to think and act as a team-oriented, agile leader.
By simultaneously understanding key digital technologies and how to implement them within your working model and team, you will transform yourself into the driver of digitalization for your company.
Our master’s in Digital Marketing will teach you how to professionally transform your company‘s products and services by utilizing the vast number of digital channels available in today’s online-focused world.
Digital marketing is the quickest and most cost-effective way to reach your target market, raise your brand’s awareness and boost your company’s leads and sales. It is also an excellent way of monitoring the expectations and experiences of your audience, through the invaluable feedback garnered from your online social channel’s comments and chats.
Through this focus, you will learn how to implement a smart, data-based marketing strategy by applying omni-channel concepts and specific targeting. We will help you to establish inbound marketing approaches and teach you how to increase the efficiency of your campaigns through clever automation and personalization, which will aid in creating a structural framework that works best for your brand.
With the help of a finely tuned content marketing strategy, the many facets of digital marketing and copious online platforms can easily manageable and highly beneficial.
This master’s degree in Business Management with the specialization in Data Analytics & Artificial Intelligence will teach you to combine data with actionable business insights. You will gain strong knowledge in data technology, data applications, data strategies and data-driven decision making, and will explore the potential of data applications within a business context — both in terms of operational analysis and strategical decision making.
During this program, you will also gain a deep understanding of all corporate functions, learn how to use and implement a wide range of tools to solve complex management challenges and be taught the skills needed to make excellent management decisions.
Enhance your professional profile from day one of this Steinbeis master’s. Gain the in-demand skills necessary for the modern business environment — where the need to rely on accurate data-backed insights is ever-increasing — and feel confident in pursuing your career in business intelligence, data analytics, business transformation, consulting, operations management, and marketing intelligence.
For over 20 years, Steinbeis University has reflected Germany’s outstanding reputation for academic excellence as the country’s largest private, state-recognized university. We offer top-tier, flexible study programs that are adaptable to your work, family, and social life.
Berlin is a vastly expanding start-up hub, so by basing yourself here you give yourself a great chance of snatching up your dream job. By choosing to study at SMI, these odds will only increase. As a student at SMI, you have access to our vast network of over 200 industry partners, which includes some of the biggest names in German business and innovation, like Daimler, Bosch, and Siemens.
Our students are our priority, which is why – as well as carefully curated, career-aligned curriculums – we offer support services that further nurture your future working in Germany.
Our students are our priority, which is why – as well as carefully curated, career-aligned curriculums – we offer support services that further nurture your future working in Germany.
post-graduate profile
To enroll in our international master’s program, you must have:
If you have any questions regarding your eligibility to study at Steinbeis SMI, please contact our Student Advisory team.
FEEs & plans
As part of the Steinbeis Foundation, Steinbeis University is able to offer partial tuition scholarships of up to 25% for accepted students who show academic merit and interpersonal skills. Scholarships are allocated based on motivation, personal and professional achievements, and academic excellence. Scholarships will be awarded to candidates from any academic or vocational background.
LEARN MORECelebrating
150 years of
innovation
in education
Steinbeis SMI University Berlin. Combining a world-class education with a history of innovation and a hands-on approach.