Our bachelor’s with the specialization in Management & Innovation enables our students to gain a broad set of management skills based on innovative knowledge, tools, and practices.

As we are sure is clear by our name, Steinbeis University School of Management and Innovation places great importance on the topics focused on in this study program. During your studies, you will learn what exactly innovation is and understand its different theories and pathways. We will teach you how to design and develop fresh, creative ideas and help you to build a strategic framework to execute and manage them. You will also be given an insight into the modern workplace and how to establish efficient working processes in this digital age.

Through the skills attained during your degree, you will have the competency to make confident targeted management decisions and develop recommendations for action for your company – both internally and externally and from a national and international perspective.

During the Steinbeis bachelor’s degree program in Digital Management & Digital Innovation, you will study digital technologies, the impact they have on business models and how to strategically implement them into your business model.

By understanding how the strategies and organizational structures of companies change in the context of digitalization, you will come to realize the difference between a good, long-lasting idea and a hyped-up fleeting trend. We aim that, through this degree program, our students will be able to use the knowledge gained in the areas of content, methods, and techniques to systematically implement digital innovation projects and processes into the real world prior to their graduation.

With this bachelor’s degree, you will enrich the workforce through your innovative spirit and excellent digital skills – whether that is by digitally transforming a traditional company or founding your own digital start-up.

With a focus on General Management & Internationalization, this bachelor’s degree aims to prepare you for the international job market and enable you to lead companies on their way into a globally networked economy.

For many industries, sustainable growth strongly coincides with a company’s ability to successfully expand internationally. By targeting different markets, a business can acquire more assets and increases sales, which allows for larger investments and a whole new client base.

During this program, you gain insight into other markets and cultures, come to understand potential for market entry and learn how to align national and international markets. We also teach you marketing, strategy, innovation, human resources, and financial management alongside relevant economic and legal subjects.

At SMI, we understand that international management requires international learning – which is why this immersion includes two study trips abroad.

The part-time bachelor’s degree program in Marketing Management & Communication equips you with a solid foundation in business administration – supplemented by the latest trends in marketing.

As a Marketing Manager, the main challenge you will face is clearly differentiating your company from the competition and developing intelligent sales strategies. To do this well, you need business know-how, the ability to think across company boundaries and a good feel for current trends and the needs of customers. This is exactly where we can help.

At SMI, you will study the behavior of modern consumers, learn how market research can help to support the strategic decision-making process and become an expert in strategic and digital marketing. With all these skills under your belt, you will have no problem breaking into the world of marketing once you’ve graduated.