Adapt and
your ideas to turn them into reality


The Steinbeis Bachelor: a management program designed for the real world

As any accomplished entrepreneur will tell you, real success comes as a result of much more than simply understanding the basic principals and models of business or knowing the latest management methods. An excellent businessperson uses their initiative, takes risks, efficiently communicates with their team and leads by example to get every job done to the highest possible standard.

At Steinbeis SMI, we ready our students for reality.

Combining the best in German education with the most recent innovations in online-based learning systems, our Bachelor of Arts in Business Administration goes beyond traditional learning methods to prepare you for what to expect once you graduate. Study the latest findings in the research world under outstanding professors and international industry experts at a place and a pace that suits you.

We will guide you through the fundamentals of strategic management, marketing, digital innovation, economics, law and so much more, and assist you in choosing one major and two minors to complement your mandatory Business Foundation. Tailor your BA to best suit your own learning objectives, and ensure that you graduate with the optimum toolkit to build your career of choice.

Your Contact

Luise Kröning

Luise Kröning

International Student Advisory and Business Services Lead


24–48 months (with full-time and part-time options)

Start Date

Anytime — thanks to our rolling admissions


Online in your home country, with the option to come to Germany for a term




Internationally recognized accreditation (FIBAA)​


Bachelor of Arts in Business Administration (BA)

The Basics

Course Overview

Build on your strengths and close any gaps

Although the Business Foundations curriculum is mandatory for every student, you can also customize your courses based on your career and learning objectives by selecting one major and two minors. By combining a strong general management foundation with the latest insights from the fields of specialization most relevant to you, our program will ensure you graduate with the optimum toolkit for working with employers in the business realm of your choice.

Explore your options

  • Business Management
  • Economics & Law
  • Methodological Basics for Business
  • Project Management & Organization
  • Management & Accounting
  • Management, Business & Economics
  • Innovation, Technology & Digitalization
  • Organization & Human Resources
  • Marketing, Media & Communications
  • International Management
  • Management & Innovation
  • General Management
  • Marketing Management
  • Digital Management
  • Digital Innovations
  • Data Science
  • Sales Management


An education that sets our students apart

German Heritage

Our academic streams are all based on the ideas and approach of Ferdinand von Steinbeis, the German inventor of dual education.

Business Expertise

We're uniquely positioned to help you better engineer your success in business.

Innovative didactics

Customize your learning experiences for every study format — whether that’s fully online, fully in person or a hybrid of the two.

Innovative curriculum

Professors and industry experts offer you the most diverse and cutting-edge curriculum.

An approach suited to COVID times

Our established online model means you can start studying now in your home country, and if desired, you can come study in Germany when it’s safe to travel again.

Mentoring, coaching & relocation support

Our commitment to building and encouraging the next generation of leaders knows no bounds, because when you succeed, we all succeed.


Made in Germany. Delivered around the world.

Advance your career trajectory, even during the pandemic.

For over 150 years, the Steinbeis name has stood for innovation. Today, that legacy lives on. From pioneering our world-renowned dual-education approach that unites classroom learning with on-site workplace experiences to digitally delivering cutting-edge business and engineering study programs to students around the globe during these unique COVID-19 times, we’ve proven our commitment to rising to a challenge — flexibly and in real time.

Internationally recognized accreditation (FIBAA)

200+ industry partners

Cutting-edge online campus

20+ years of higher education experience

98% of our current students would recommend us


Your education doesn't have to wait

At Steinbeis University, we’re committed to training the next generation of leaders. From hosting flexible online learning options to offering multiple payment alternatives, we’ve broken down the barriers to higher education in so many ways. We believe that your finances shouldn’t hold you back when it comes to reaching your career goals, so whether you want to pay monthly or with a one-time upfront payment, we have options to suit your circumstances.


Paid over 36 months.
*Without scholarship support.
331 per month*
  • €500 matriculation fee
    This one-time fee is paid at the beginning of the program
  • €500 examination fee
    This one-time fee is paid at the end of the program

Total Payment

*Total amount due for the study program.
Without scholarship support.
  • €500 matriculation fee
    This one-time fee is paid at the beginning of the program
  • €500 examination fee
    This one-time fee is paid at the end of the program.
  • 8% discount for paying upfront


Gain access to our helpful network of 200+ industry partners

Once you become a Steinbeis student, you become a member of the Steinbeis family. After successful completion of this program, you will have extensive career prospects with your know-how in economic and technical fields. Numerous German global players — such as Daimler, Bosch and SAP — recruit graduates of Steinbeis SMI. Many of our alumni work in the fields of strategy, technology research and development (R&D), digital transformation and corporate management, and we’re here to help you access our extensive network to help you reach your career goals.

The Steinbeis scholarship fund for international students

As part of the Steinbeis Foundation, Steinbeis University is able to offer partial tuition scholarships of up to 50% for accepted students who show academic merit and interpersonal skills. Scholarships are allocated based on motivation, personal and professional achievements, and academic excellence. Scholarships will be awarded to candidates from any academic or vocational background.

To check your eligibility and apply for a scholarship, please fill out the application form on our scholarship application page.


Meet SMI alumni

BA, Media Management

"Studying at SMI has opened up new opportunities for me. It helped me pivot professionally from being an editor at a newspaper to holding an exciting position in the marketing department of Switzerland's largest online retailer. Even today, I still benefit from what I learned in my courses."

Martin Jungfer

Martin Jungfer Head of Content at Digitec Galaxus AG, Switzerland

Executive MBA

"At SMI, I had one of the best times of my life. To this day, I still have a close professional and private network with fellow former students. With the MBA, I was finally able to become the managing director of a company."

Diana Iljine

Diana Iljine Managing Director of the Internationale Münchner Filmwochen GmbH

MSc, Management & Innovation

"My studies at SMI enabled me to transform my business idea into a full-fledged business model. I was given comprehensive support all along the way. Now that I've graduated, I'm well on the way to launching my new company."

Vera Burggraf

Vera Burggraf Leadership Coach at Bleistahl


    Give your career a boost!